UGC marketing for B2C apps.AI UGC and real creators, managed for you.

• 1

  Creators are a lot to manage

  Finding, briefing, chasing and reviewing creators is a part-time job on its own.

• 2

  Most UGC looks like an ad

  Scripts that sound like a sales pitch get skipped in the first second.

• 3

  One video isn't a test

  You need several hooks and angles to find the one that works, and that takes volume.

• AI reels and AI UGC, plus human UGC creator management

  Short AI videos every month, plus real creators we find, brief and manage for you.

  AI reelsin your 3 posts a day
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• AI slideshows alongside the videos

  Carousels about the problems your users have, made and posted to TikTok and Instagram every week.

  3reels or slideshows a day, 5 days a week
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  0 viewsyourapp 3 habits that actually stuck

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1. 1

   Pick the goal and the metric

   Decide if the videos are for awareness or for sign-ups, and how you'll measure it. This decides which videos count as winners.

2. 2

   Find creators who fit the app

   Search #ugc on TikTok, Instagram and X, where many creators list it in their bio. Favor people with a real interest or skill that matches how your app is used.

3. 3

   Write a strong brief

   Spell out the hook, the problem the app solves and what must be shown. The video is only as good as the brief you give the creator.

4. 4

   Agree usage rights in writing

   Set how long you can use each video, where, and what extending it costs. Do this before any filming starts.

5. 5

   Post many videos across accounts

   Most videos will flop and a few will break out. Posting from several accounts at once makes the app feel like it's everywhere.

6. 6

   Reuse the winners

   Put paid budget behind the videos that already did well, and share their hook and format with other creators for the next round.

1. Visitors this month1,240

   SEO

   Reddit

   TikTok

   Traffic.

   Step 1

   We build organic traffic that grows every month: SEO, AI SEO, Reddit and social content.
2. Signups4.8%59

   Start free

   Landing page.

   Step 2

   We rebuild your page so visitors actually convert, based on what you optimize for: signups, trials or paid.
3. Activated users36

   Sign upSet upFirst win

   Onboarding.

   Step 3

   We fix the path from signup to the first "aha" moment, so new users stick and pay.

• A vague brief

  If you don't set the angle, you're leaving the creative work to chance. Weak briefs produce generic videos.

• Generic "I tried this and loved it" videos

  Viewers have seen thousands of these. Creators with a specific interest or use case make videos that stand out.

• Skipping the contract

  Without agreed usage rights, scope and revisions, you can lose the right to run your best video just as it starts working.

• Posting UGC only from the brand account

  Videos on a brand page still read like ads. Spreading them across creator accounts reaches new people and feels more natural.

• Judging the channel on a few videos

  UGC works on volume. A small batch with no hits says little about whether the approach works.

• Making UGC the whole plan

  UGC is one part of a content mix, not all of it. It works best next to your own posts and a landing page that converts.

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Over €20k MRR? We'll build a custom plan. Apply and pick “€20k+”.

• He describes brands paying many small creators to post from fresh accounts instead of the brand page, so the product seems to show up everywhere. In his example roughly 1 in 40 videos goes very viral, and that winner becomes the paid ad.

  KallawayDo THIS To Blow Up Your Brand in 2025 (SuperUGC Strategy)

• His agency has hired over 300 UGC creators. He says the brief decides the quality of the video, usage rights need a written agreement, and paying more often buys far better work, since a $1,000 video tends to be 10 to 20 times better than a $300 one, not 3 times.

  Jordan ScheltgenHow to Find + Hire The Best UGC Creators in 2026

• Their process is to pick the platform where your content already does well, set a clear goal such as awareness or conversions, then track results and repeat what worked. They note that many UGC formats don't need the creator to show their face.

  MetricoolWhat is UGC Marketing and How Can You Use it to Your Advantage 🚀 UGC for Creators and Brands

• Speaking from the creator side, she says a UGC contract should define scope, number of videos, revisions and usage rights. She also explains whitelisting, where a brand runs ads through the creator's own profile, which both sides should agree on clearly.

  Britt DrakeHow to do UGC as a beginner in 2026 (the honest *truth* about making money and landing deals)