Semrush
An all-in-one search marketing suite: keyword research, rank tracking, site audits, backlinks, ads research and content tools. Its newer plans also track how often AI answers mention your brand.
Good at
- SEO, ads, content, local and social data in one login
- A very large keyword and backlink database
- Competitor ad and PPC research
What people find hard
- Expensive for a small app, and extra users cost more
- Many features sit behind higher tiers or add-ons
- A lot to learn before it pays off
